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Goodbye, Àjọyọ̀. Hello, Oríkì.

Àjọyọ̀ began from our belief in jewellery that could be worn with ease and rooted in meaning. It carried us forward. Now we step into the legacy of Oríkì while...

DLA began with a clear vision to create fine jewellery that carries meaning, lasts through time, and reflects the heritage we hold dear. Our foundation has always been rooted in solid gold and pure silver, crafted with intention and designed to speak.

But we also believe in beauty that is accessible.

That belief led us to create the Àjọyọ̀ line, a collection of gold-plated stainless steel jewellery designed to offer more people a doorway into the DLA experience. We wanted a line that didn’t compromise on elegance, but invited those who preferred something easier to care for, or simply weren’t ready to invest in fine metals just yet.

Gold-plated stainless steel initial necklace from DOLA’s Àjọyọ̀ line, spelling out “DOLA” in bold letter charms on a fine chain

We chose stainless steel on purpose. It is durable, resistant to tarnish, water-safe, and forgiving in the hands of someone who simply wants to wear their jewellery without worry. Àjọyọ̀ brought freedom to the way you layered your gold. It gave you everyday confidence. It made DLA wearable on the busiest of days and the most joyful of occasions.

Àjọyọ̀ was never a lesser version. It was a different kind of offering, a way to let more people begin their journey with us.

And now, we are returning fully to our core.

The Oríkì line, crafted in solid gold and pure silver, reflects the kind of jewellery DLA was always meant to be known for. Oríkì is intentional. It is heirloom-worthy. It is designed for permanence and memory.

As we grow, our focus turns back to this foundation.

Àjọyọ̀ is not disappearing. It is simply moving into the hands of our trusted stockists, where it will continue to live, shine, and be discovered by those who need that same entry point we once envisioned.

You can still find Àjọyọ̀ online at:

Or in stores in Nigeria:

As we step more deeply into Oríkì, we do so with gratitude for what Àjọyọ̀ has been. It brought thousands of women into the DLA world. It offered joy that didn’t require explanation. It reminded us that every piece has a place and every customer has a path.

If Àjọyọ̀ brought you here, thank you. We hope you’ll continue the journey with us, into the depth and beauty of Oríkì.

We step forward with roots deepened and hearts full.
With timeless love,
DLA

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